-
-
-
Celebrity Twitters We Know, But Who Are The Realebrities of Twitter?
THE WEB’S MOST POWERFUL BLOGGERS TEACH THE ROI ON
SOCIAL MEDIA RELATIONSHIPS AT CHICAGO CONFERENCE MAY 1-3
SOBcon ’09 presenters are social media stars, reaching a total of 8 million people weekly
Chicago, IL – April 27, 2009 – The buzz on Twitter, Facebook, YouTube and other social media is getting louder every day, with Oprah Winfrey’s debut on Twitter last week the latest hit in the extraordinarily active online world. More than 112 million blogs are active now, spurring small and medium-size businesses as well as non-profit organizations to explore how to grab the eyes and ears of their publics on this powerful new medium. At Chicago’s SOBcon’09 May 1-3, an elite event for business bloggers and social media practitioners, there are valuable lessons to be learned from the Web’s most influential experts. The presenters are established social media stars, reaching a combined total of 8 million people weekly. They include:
A “Realebrity”: Liz Strauss is perhaps the most influential non-celebrity blogger on the Internet, reaching more than a million business people on her blog, www.successful-blog.com. Strauss has worked with small companies and corporate giants, and conceived and drove a reader-centered strategy that turned around a sharply declining company, taking it from $9M to sell for $35M in three years.
A voice for the disabled: Glenda Watson Hyatt shares her expertise on breaking down barriers to full participation for the disabled, and building an inclusive and accessible blogosphere. Liz Strauss says, “It’s hard to imagine just how much blogging can open the world to the disabled. To me, the keyboard is just another way to communicate. To Glenda, it’s so much more.” Labeled at a young age as non-verbal because of incomprehensible speech caused by her cerebral palsy, Watson Hyatt found her voice four years ago through blogging. Known as the Left Thumb Blogger, her warm and welcoming blog, www.doitmyselfblog.com increases awareness and understanding for improving accessibility for people with disabilities. At SOBCon ’09, she will use Microsoft PowerPoint and the text-to-speech software TextAloud on her laptop to present on ways to increase web accessibility.
Trust agents: Chris Brogan and Julien Smith preview their book, Trust Agents, which explores why people succeed online, and why others fail. Brogan’s blog, www.chrisbrogan.com, a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.
Business bloggers: Denise Wakeman and Chris Cree discuss how to set up and optimize great blogs as well as strategically use social media tools to gain visibility, build credibility and manage online reputation. www.buildabetterblog.com
E-tailing expert: Lauren Freedman, president of Chicago consulting firm the e-tailing group, explores the evolution of multi-channel selling. Her firm delivers best-in-class online merchandising and customer service and developed proprietary mystery shopping, merchandising and merchant survey research. www.e-tailing.com
Queen of measurement: KD Paine, author of Measuring Public Relationships, the data-driven communicators guide to measuring success, writes the first blog and newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. www.kdpaine.blogs.com
Blog “evangelist:” Lorelle VanFossen, a “blog evangelist,” writes about blogging and social media on WordPress, the largest self-hosted blogging tool in the world, and authored “Blogging Tips: What Bloggers Won’t Tell You About Blogging,” with hundreds of tips to start and maintain a successful blog. www.lorelle.wordpress.com
SOBcon ’09 will be held May 1-3 at Summit Executive Center, 205 N Michigan Avenue, 20th floor, Chicago. For more information, www.sobevent.com.
Comments
Got something to say?
Follow Us Online:
-
-
