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Influential?
What does the old saying “The shoemaker has no shoes” mean? Today it means for me I have not had time to update my own blog………..but
Thanks for taking the time to stop over and take a look at my blog…with four teens around, and two home from college…a few things have fallen by the wayside..but things should be up to speed soon. I just wanted to thank Matt Kiefer of www.pioneerlocal.com for the nice mention, what a nice surprise and you did a wonderful job getting the facts.
Matt, I know I talked your ear off, but you can tell I’m so passionate about Social Media Marketing, and the power of the Mom Bloggers…At the end of next month I will be on my way to the World Headquarters for the Coca-Cola Company to give a speech on Mom Bloggers…Below is the blurb….about that talk…..
Someone is finally paying attention to Mom: Wal-Mart counts 11 mommies; Johnson & Johnson hosted Camp Baby; Frito Lay launched Women’s World, and EA Sports teams up with “Wiimommies.” Because word of mouth is the most powerful form of communication, being able to reach influential moms who communicate using Twitter, blogging, and other social media tools has proven to be a goldmine for many brands.
As a collective force, “Mommy Bloggers” publish content to an estimated 30 million women in the United States who directly influence an estimated $1 trillion per year in household spending. It’s easy to see why more and more companies want to learn about how to use social media as a new marketing tool to engage and interact with the most influential women publishers in the digital space.
In this session, you’ll learn how big brands leverage the power of “Mommy Bloggers” to grow communities into on- and offline evangelists, and how your brand can do it too. You’ll find out how to:
- Add social media marketing tactics to engage women and “Mommy Bloggers”
- Build communities and relationships based on interactive conversations
- Evaluate who’s who and who you need to partner with
- Avoid the five biggest mistakes that can damage your brand’s credibility
- Use social media tools as a platform for consumers to converse, contribute, and connect with your brand.
- Connect with the media, bloggers and their readers using examples from success stories
- Be in compliance with FTC guidelines
- Craft a campaign that gets attention and participation
| Beth K. Rosen is a world-class “mommy blogger” who has reaped tremendous gain for enterprises both online and offline. Her messages today resonate in the women’s marketplace and continue to gain momentum in the mommy sector. Beth founded 4 KEYS MEDIA, INC. to help progressive companies connect with the mommy- and boomer-women markets. |
Know that today mom is your most powerful marketing partner
She has the power to move your message out to her masses
Help make her life better and she is going to help boost your bottom line
Let me know if you need to reach, correct, advise, or just want to chat with me… feel free to drop me a line at…4keysmedia@gmail.com
or @bethrosen on twitter..Thank you….
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